Jobs from the past - Number 110

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Villa Frankenstein 2010

Journal of the British Pavilion, 12th International Architecture Exhibition

In 2010 the British Pavilion, for the British Council, was transformed into Villa Frankenstein by muf architecture. Drawing on the work of John Ruskin, the British Victorian social critic and historian of Venetian architecture, the pavilion acted as a stage for drawing, discussion and scientific enquiry.

Villa Frankenstein enabled an exchange of ideas between Venice and the UK, examining the city’s relationship with the UK and the situation of Venice as an archipelago that has given birth to some of the most iconic architecture in the world. In all of his writing, John Ruskin emphasised the connections between nature, art and society. He also made detailed sketches and paintings of rocks, plants, birds, landscapes, and architectural structures and ornamentation.

This is the publication to accompany the exhibition and the size is 260x163mm portrait, saddle stitched. There is a 4pp cover with a 32pp text and a centre CMYK 8pp section on a coated paper.

Photographic section, printed in CMYK on a coated paper... 

The 'Made in Venice' theme was continued through a series of separate installations in the outer galleries of the pavilion, including a 15 square-meter slice of salt marsh, showing a close‐up view of the native flora and fauna of the Venice Lagoon.

Click on images to enlarge

Printed offset litho throughout in two colours, blue and black (plus the CMYK centre photographic section). The paper used is our Favini SHIRO Alga Carta, White, chosen because it was in keeping with the sustainable nature of the project, because it is manufactured partly using algae harvested from the Venice lagoon, combined with recycled and FSC certified fibres. Algae blooms at the end of Summer in the Venice lagoon as the warm water combines with pollution and must be harvested to maintain the lagoon's eco-balance. The cover is on 300gsm and the text is on 120gsm and the relationship between text and cover is just right, it flows superbly:

Birds eye view...

If you aren't familiar with Shiro Alga Carta, the specs of Alga are actually visible in the sheet as you can see in the detail below:

Click on images to enlarge

The publication was published by the British Council. Design is by Axel Feldman at Objectif, a London based studio. Printing is by Papergraf based in Padova. 

http://www.objectif.co.uk/
http://www.papergraf.it/papergraf/en/

Posted by Justin Hobson 03.12.2018