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Jack Renwick Studio celebrated their 9th birthday last week and with work like this in their portfolio, they have much to celebrate!
Posted by Justin Hobson 25.01.2021
Showing posts with label Brigade Court. Show all posts
Showing posts with label Brigade Court. Show all posts
Monday, 25 January 2021
Brigade Court Floorplans
Brigade Court is a new residential community in the heart of Borough, London SE1. Set in the former home of the London Fire Brigade, it connects past, present and future through a mix of Grade II listed buildings and the finest contemporary architecture, set around a central courtyard for a traditionally different take on modern living.
The branding and identity for Brigade Court, including online development is by Jack Renwick Studio and this is the Floorplans literature...
Size of the brochure is 388x278mm, portrait and is singer sewn. It has a 4pp cover with a linen embossing from that other well known "Hull based paper merchant"! The 68pp text is printed on Marazion Ultra 115gsm.
For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, just ask for a sample!
Reproduction of solid colour is also excellent as you can see from the solid blue above - dead flat and an excellent printed solid - what a result!
Centre spread (above) and detail below showing the singer sewing with the yellow thread which works with the gold hot foil blocking on the outside cover, which in turn is reminiscent of the heritage of the brass helmets that firemen used to wear when this Fire Station was built for the London Fire Brigade.
The brochure is printed CMYK plus the special blue and metallic gold used for headings and in the floorplans below...
Reproduction of the images is superb, as you can see from the detail image below... 
Marazion Ultra has a good bulk and opacity, so using the 115gsm weight works well, light enough to allow the 68pp text to be singer sewn and flows beautifully in the hand.
Brand identity and design is by Jack Renwick Studio. Their brand idea ‘Traditionally Different’ celebrates the distinctive contrasts of the development. Archival photographs of the firefighters and fire station sit with images of the apartments and local area, creating a series of collages that convey the site’s distinctive marriage of old and new. This project won gold in the Print Design category of the Drum Awards, which you can read about HERE
The excellent print, repro and finishing is by Gavin Martin Colournet, based in Leyton with Phil Le Monde handling the project.
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