Transformation

This is a particularly nice piece of literature for an award winning architects Shepheard Epstein Hunter and showcases their work where they have redeveloped and transforned existing buildings in an imaginative and positive way.

The overall size is 215mm square with an 8pp cover and a 28pp text. However, it is put together in an interesting way as the saddle stitched text is 210mm square and it is glued into the inside back cover with freestanding spine - imitating what is often referred to as 'swiss' bound (although that is a perfect bound finishing process). This is a simple but very effective solution when well finished and has the added advantage of creating a spine where there would otherwise not be one on a saddle stitched brochure. If you click on the image above, it should enlarge and you can see what I mean.

The Omnia has taken the solid green beautifully, giving the cover a lovely tactile feel. The images and CGI renderings, all printed in CMYK work superbly as well. Cover is on Omnia 320gsm and text is on Omnia 150gsm.

Design is by London based consultancy, Found Design. Creative director is Paul Spencer. The job has been beautifully printed and finished by Orchid.

http://www.seh.co.uk/
http://stevenpidwilll.uberflip.com/i/96522
www.founddesign.co.uk
www.orchidprint.com

Posted by Justin Hobson 10.04.2013