TIC CC is a UK brand of performance cycling clothing. Created for road athletes looking to achieve extraordinary things, their products are defined by the finest technical fabrics, hours of development and testing time, and a unique ‘peloton style’ aesthetic. The brand is also passionate in their commitment to sustainability...
Make responsibly — protect the irreplaceable! As riders we see it as our duty to do all we can to reduce the harm, protect the irreplaceable and make a positive difference. We are as passionate about ‘how we make’ as we are ‘what we make’ This is the printed promotional literature for their SS21 collection, used both as a mailer and sent out together with orders. The format is a 16pp, folded concertina, as you can see here...
The finished size is 240 x 170mm, folding out to 480 x 680mm.
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Centre spread...
The idea for their SS21 photo shoot was based around the notion of ‘where we have been and where we are heading’. "We are more aware of the fragility of the world we live in based on our recent experiences of the pandemic. But tough challenges can lead to reflection, empowerment and renewed optimism. It’s the human spirit in action. The photography captures the optimism and sense of progression for the TICCC brand. This is a positive year for us as 95% of the SS21 collection uses performance fabrics made from recycled fibres. No mean feat considering less than 10% of the worlds fibre production is made with recycled materials."
Fully extended spread...
Folding out to...
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Be the Change - main spread
Released this April, this promo focuses on their spring/summer collection which reflects the change we all need to be. It represents their commitment to setting new industry standards for
sustainability.
...and what about the paper? Well it has to be 100% recycled and our
Shiro Echo, White in 100gsm was chosen, not just because it is recycled but it would handle the high density black CMYK coverage and the fluoro yellow would "pop" out!
...and it works beautifully.
Printing is by
Identity Print in Paddock Wood and as I hope you can tell from the images, they have made a fantastic job. The solid black is amazing but still letting the images and the detail within them work.
Creative direction and design is by TIC CC and
Hugh Miller.
Interestingly, having spoken to the company founder, Andrew Monk, about the project, I learnt that this is their first piece of promotional print. As an online retailer, all their information is available online, but he increasingly regards print as an important way of getting their messaging and brand across, which is great news. After all, in this virtual world, there's nothing as immediate as something physical you can just pick up and read.
Posted by Justin Hobson 25.05.2021
folding out to...
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