The idea is that the global print community will use social media to network, exchange knowledge and information, and proclaim their love for print and the people that make it possible by following and sharing using the hashtag #IPD21. Last year’s event generated on Twitter 384 Contributors / 3,735 Tweets / 18,297,446 Impressions and on Instagram 148 posts / 119 Contributors / 250 Comments / 2,835 Likes / 146,300 Impressions. The theme this year is #PrintAgain.
It represents the revival of print in the marketing mix.
Print legend Frank Romano is involved and is live for a Project Peacock event. Below is the IPD poster produced by Craig Bower at Design That Rocks
Navigator Paper has listed some 2021 trends for print, which I think are of interest...
"To celebrate, we take a look at the dynamics at work in the industry, how it has been affected by the coronavirus pandemic, and the trends set to shake up the global printing sector in 2021"
1# Challenging global economic conditions: even before coronavirus.
2# Post-coronavirus the market is struggling
3# On-shoring and right-shoring as the pandemic disrupts supply chain
4# The packaging market continues to thrive
5# Creative marketers are returning to print
6# Asia Pacific is expected to be the fastest-growing market
7# The need to innovate
8# The transition to digital print continues
9# Metal is set to overtake plastic as the 3D printing material
You can read the whole article HERE
Enjoy the day ...and get busy with the hashtag on social media #IPD21 #PrintAgain
Posted by Justin Hobson 20.10.21
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