Fairbridge Annual Review 1997/98 - Supporting inner city youth
This is one of my favourite pieces from the heady days of the 90's.
Designed by Lapot in 1998.
The material for this annual report was chosen to have a deliberately "inexpensive" feel but at the same time deliver a hard hitting message and have a real quality to it.
The size was A5 (reduced from A4 the previous year) portrait and is saddle stitched.
The cover is a self cover material called EpisodeIV and is 115gsm. It is unusual to use a paper weight as a cover but it really works with this job. It is a cover but without a weighty, expensive feel.
It has a 44pp text which was printed on Optimale [Blanc Naturel] 120gsm which is a beautiful natural shade and works really well with the mono photography (sadly the mill that used to produce this paper, no longer exists)
The printing was by Beacon Press using their recently developed "Pureprint" environmental print technology. I recall that the images were reproduced as tritones and the detail, depth and reproduction is superb. http://www.beaconpress.co.uk/.
Photography was by Christine Donnier-Valentin
So what about the designers? Well sadly Lapot does not exist anymore. The founder Alexandra Lapot now works as a consultant http://www.alexlapot.com/. The creative Director on this project was Kate Hutchison who now works at Saffron http://www.saffron-consultants.com/ and Caroline Mee was the designer on the project and she is now at Irving http://www.irvingandco.com/
It is such a lovely piece of print.
Posted by Justin Hobson 01.04.2010
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