Bally Women's S|S 2017

Bally was founded by Carl Franz Bally in the mid nineteenth century as a handmade shoemaking business which soon developed into factory production in the Swiss town of Schönenwerd. It is a brand which became internationally renowned with  shops in Montevideo Buenos Aires, Paris and London by the late 19th century.

Bally has extended its offering to include clothing, handbags and leather goods for both men and women and is now a truly global, luxury brand with retail outlets in Japan, Hong Kong, Malaysia, Saudi Arabia, Brazil, Lebanon Singapore, Australia, and Turkey.

This is the latest look-book for the Spring Summer collection 2017.

The size is A4 (297x210mm) portrait and has section sewn binding with a limp cover that is printed on Brossulin Xt 360gsm. The cover is printed four colour process, offset litho, using oxidising inks together with a panel which is hot foil blocked in matt white foil - looks superb! 

Click on images to enlarge

Here is the description about the range from the Bally website: A vision of vibrant style and bold sophistication, clothes and attitude embodying all the carefree joy of a never-ending summer day. Dazzling display of ice cream tones, shiny metals and pops of 60s ultra-colour: flared trousers and satin blouses in pink; a crushed velvet backpack and kabuki platforms in bright fuchsia; a leather shirt and mesh vest in cherry red; a gold metallic shirt and high-ankle espadrilles glistening like sweet wrappers in the light.

Click on images to enlarge

The 52pp text paper is printed on our Marazion Ultra 250gsm. Although this is heavier than many would use for a text paper, it really works giving this whole publication a chunky, thick feel. Marazion Ultra was chosen mainly because of it's matt flatness which would reproduce the interior images well without a glossiness which would detract from the classic look and feel of the products, whilst still reproducing the vibrant colours.

Click on images to enlarge

Detail (below) showing the section sewing. Because of the weight of the text paper (250gsm), it has been section sewn in 8pp sections.

Design is by the in house creative team at Bally. Designer on this project is Laura Goodwin and production was dealt with in-house. Photography is by Paul Wetherell

The superb print and production is by Orchid. Everything about this project is outstanding: printing, binding, hot foil blocking. A truly accomplished piece of design and print.
You can see the online version here: http://www.bally.co.uk/en_gb/lookbooks/ss17-womens-lookbook.html

www.bally.co.uk
www.orchidprint.com

Posted by Justin Hobson 17.01.2017