This is a perfect example of a beautifully made promotional box which met the brief of being 100% recycled!
Manchester based design company Make Complex Simple, were commissioned to produce communication collateral by Balfour Beatty Healthcare, including a vehicle for USB sticks.
The solution is this paper over board case. Size is 225mm square with a 25mm depth, all produced using a combination of 100% recycled greyboard covered with our 100% recycled, Colorset Midnight 120gsm. Hot foil blocked in metallic silver foil.
Essentially, it's a 6pp gatefold case with the capacity tray on the middle panel. In the tray, there were various inserts produced for varying numbers of USB sticks, the example below is to take 4 sticks.
Design is by Make Complex Simple and the designer on the project is Paul Grogan.
The box production (which is truly superb) is by Gary Nightingale at Packaging Formats, based in Leeds.
So without wanting to make a MASSIVE plug for Colorset, there really isn't any other quality coloured paper range that is 100% recycled that could have worked on this project - just thought I'd mention it!
http://www.bbcap.co.uk/markets/healthcare/
www.makecomplexsimple.co.uk
http://www.packagingformats.co.uk/
Posted by Justin Hobson 19.07.2012
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