Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...
Morgan Stanley ideas|03 - April 2003
This is the combined brochure and invitation for the third Morgan Stanley Investment Management conference held in Barcelona in the spring of 2003. The theme for the invitation and conference is Van der Rohe's Barcelona chair, chosen not only because it is synonymous with the venue but because it also epitomises fresh thinking and innovation.
The size of the brochure is 160x180mm, landscape. It has a 24pp text plus a 4pp cover and is printed on our Neptune Unique 350gsm and 250gsm text. Superb flat, tint layed solids, combine with the superb CMYK representations of the chair.
The brochure is bound with two nickel plated binding screws which is the perfect compliment to the chair...
This piece of literature is superbly printed by a printer called Ventura. Unfortunately the printer went bankrupt in July 2003, only a few months after this job was completed. Ventura was one of the 'quality' printers in London, established originally in Charlton in 1986 and moving to Crayford in the late 1990's. The directors of the company were Malcolm Parr, Alan Bruce and Tony Hall. Ventura was an extremely high quality litho printers who paid particular attention to their reprographics at a time when digital imaging was moving in leaps and bounds.
This particular job was printed using Stochastic/ FM screening and the printed result is simply superb.
Posted by Justin Hobson 03.06.2014
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