Barclays Silver Incentive 2007
This project was produced for Barclays Financial Planning in 2007, just one year before the financial crash in 2008. This is an internal promotion sent to financial advisors with an incentive that if they hit a certain target, they would get a luxurious weekend away in Venice. This rather lavish internal promotional item is designed to look like a medieval map....
Detail of the seal, which is a simplified version of the Barclays eagle.
The below image shows the map closed, half open and then fully open...
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| Click on images to enlarge |
An interesting little adjunct to this story is that Flora is manufactured by an Italian paper mill called Cordenons, which is based close to Venice. In the 15th Century a group of Gutenberg's pupils established themselves in Venice and from then on, the centre of the Venetian empire became one of the most important areas for printing and publishing in Europe. By the 18th century, the records of the Senate of the Doges of Venice show there is documentary evidence of the manufacturer 'Cartiere Di Cordenons' noting the high esteem in which the mill was held. It has been widely known as "the paper mill of the Doges" since then and the winged Lion of Venice is still proudly the company's motif.
It's an excellent use of the right paper for the right job. You could have printed all the specks and flecks along with the aged look onto a white sheet of paper but it would never have had the impact or dramatic feel as this piece has achieved.
Design was 'in house' at Barclays Bank. Printing is Offset Litho in CMYK and it was printed by The Midas Press, who went bust in 2011 and who I wrote about here.
The project was handled by David Crompton at Midas Press, who sent me some copies and I still have his kind note.
Posted by Justin Hobson 03.10.2016
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