Barclays Silver Incentive 2007
This project was produced for Barclays Financial Planning in 2007, just one year before the financial crash in 2008. This is an internal promotion sent to financial advisors with an incentive that if they hit a certain target, they would get a luxurious weekend away in Venice. This rather lavish internal promotional item is designed to look like a medieval map....
The size of the map is A1 size (594x420mm) folding to A4. It folds in such a way that it creates a gatefold, so that an imitation wax seal is applied to seal the document.
Detail of the seal, which is a simplified version of the Barclays eagle.
The below image shows the map closed, half open and then fully open...
The map is printed on our Flora Avorio 130gsm. Flora is a it is a part recycled paper (with FSC accreditation) with natural, deliberately visible, inclusions and fibres. It has a tactile, rough feel and has a character which was just perfect to reproduce this old map.![]() |
Click on images to enlarge |
Below are details of the map, which gives you an idea of the inclusions in the paper.

It's an excellent use of the right paper for the right job. You could have printed all the specks and flecks along with the aged look onto a white sheet of paper but it would never have had the impact or dramatic feel as this piece has achieved.
Design was 'in house' at Barclays Bank. Printing is Offset Litho in CMYK and it was printed by The Midas Press, who went bust in 2011 and who I wrote about here.
The project was handled by David Crompton at Midas Press, who sent me some copies and I still have his kind note.
David Crompton is now at Dayfold Printers in Dorset.
Posted by Justin Hobson 03.10.2016