Open to Learn - Pearson 2010
Pearson is a company with 150 year old history. Most recently they have been regarded as a publishing company which has now been restructured, becoming the world's largest education company.
Open to Learn is a publication produced at the time of their re-branding, to introduce Pearson as a learning company. Subtitled 'Pearson in Ten Lessons', the introduction is by Dame Marjorie Scardino, who was then CEO of Pearson.
The booklet is an A5 portrait, limp bound with an 8pp cover and a 24pp text (plus a 'throw out') - making it 26pp text.
One of the really interesting facets of this job is that they produced four different coloured covers. Just simply by picking up on the lead colours used throughout the publication. Both the outside covers and the inside of the 8pp covers were changed, two of the colours are shown below...
Below image shows inside front spread:
Click on images to enlarge |
The below image shows the throw out...
Click on images to enlarge |
http://www.coloribus.com/adsarchive/design-casestudy/pearson-pearson-brand-identity-14858105/
Print was managed by Peter Roberts and Emma Dixon from Urban Print Support - who are self styled "print guardians to brand guardians" - they work for many agencies and end clients to bolster their print production knowledge. Print is by Gavin Martin Colournet.
All in all a very well executed project - a really, really well produced piece of literature.
https://www.pearson.com/
http://www.interbrand.com/en
http://www.urbanprintsupport.co.uk/
http://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 05.01.2016