Whistles S/S 2010

This is the Spring Summer 2010 lookbook for Whistles - (I've only just taken the pics which is why it's s bit late for the current season!)

The size is 240x340mm Portrait, saddle stitched. It has a 4pp cover (which is deliberately lightweight) on our Marazion Ultra 135gsm with a 24pp text on Marazion Ultra 90gsm which gives it a light, summery feel.

The spreads alternate between CMYK in colour and four colour black and white images, sometimes in a portrait format over the DPS. It's a beautifully produced job.

Art Direction and design is by Simmonds Ltd.  Photography is by Karim Sadli and Styling is by Francesca Burns.

http://www.whistles.co.uk/

http://www.simmondsltd.com/

Posted by Justin Hobson 26.10.2010

Whistles and Roksanda Ilincic

This is a really simple but effective look book for a Spring/Summer collection for fashion retailer Whistles.

The size is 127x180mm and the format is 14pp and is made up by a long concertina which concertinas into a "Roll Fold" which in effect forms the front and back cover. Because of the bulk of the material, a parallel crease forms a very effective 4mm "spine".

Printed on Omnia 320gsm.

Art Direction is by Partner+Partner. Art Director is Chris Simmonds. http://www.whistles.co.uk/
http://www.partnerandpartner.co.uk/

Posted by Justin Hobson

Fashion Rations!

This is a really fun piece of internal communications for fashion retailer, Whistles. They run a scheme where staff members can offer a limited "friends and family" discount. They coined the phrase "fashion rations" and decided to produce some ration book style booklets in a small "ladies purse" size.

Importantly, they wanted the pages of "stamps" to be perforated and on a gummed paper. Well many of you won't know that we keep a gummed paper in stock at Fenner Paper called Novafix (and are the UK distributors for Swedish manufacturer Artinova).

To complete the ration book feel, the booklets were "stab stitched" (that's where the staple goes through the whole book, from front to back - like a cheque book - although the term cheque book binding normally implies, the application of binding tape over the stab stitches).

The size of the book is A7 (105x74mm) portrait, with Idaho Blu Sky, 216gsm for cover with 3 leaves of perforated stamp pages on Novafix white 80gsm.

A particularly nice touch is that the front of all the books are "crash numbered" on the covers. For those of you who aren't aware of this process, it is an old letterpress process which uses a numbering box on a platten. It is an "impact" process which simply thumps the number on the sheet and then (in a clockwork style) clicks on one digit.

Print production was done by PrintStation, based in Bexhill in Sussex (carole@print-station.biz).

The job was designed in house at Whistles by Jess Hilton ...thank you Jess for the nice note.

http://www.whistles.co.uk/

Roksanda Ilincic for Whistles

This is a lovely mailing piece from fashion retailer Whistles.

It is A5 size and the pages are formed by a long perforated concertina which fold into the cover. Printed on Omnia 280gsm.

It is designed "in house" at Whistles by designer Jess Hilton and photography is by Ben Weller.

....and thank you for the flowery note from Jess and Kate which is hand illustrated!

www.whistles.co.uk