Hatch Interiors is a company which specialises in interiors and furniture for landlords and serves the rental market. London agency 400 to created the Hatch Interiors brand identity a few years ago and this piece of collateral is for a development in Harrow called Lyon Square.
The finished size is 210x118mm and the format is a 12pp roll fold, which folds out to 210x700mm. Hopefully you can see the way it works from the 'birds eye' picture below:
It is printed on our Marazion Ultra 170gsm, chosen because of it's good bulk and printability. At 170gsm it is around 190microns thick, which takes a crease really well but would still fold out well and not feel too rigid - there's always a danger with roll folds in particular that they become too clunky if the weight is too heavy.
It is printed offset litho in CMYK and hot foil blocked with a black gloss foil on the front cover.
To effectively demonstrate the way it works, the pictures below, show how it rolls out page by page...
Opening spread:
..folding out to
 |
| Click on images to enlarge |
Below shows it fully folded out to the 700mm width
...and the below image shows the reverse side:
For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, please ask for a sample!
You can see from the detail shot below, that the reproduction of the interiors is excellent:
Below is a detail showing the hot foil blocking in a gloss black foil on the front cover.
Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is Andrew Pitchford
Print and finishing is by Dylan Hughes at All About Print.
www.hatchinteriors.co.uk
www.400.co.uk
Posted by Justin Hobson 10.12.2018
Tom Pigeon is a creative studio founded by Pete and Kirsty Thomas in 2014. They met and started working as designers in the early 1990’s and since then have worked across design disciplines. As Tom Pigeon they design simple things for people to enjoy including prints, jewellery and stationery. 
Kricket is a modern Indian restaurant group with three restaurants in Soho, Brixton and the former Television Centre (White City). Founded by partners Rik Campbell and chef Will Bowlby, Kricket has recently expanded into the takeaway market, launching a new brand Namma by Kricket.
This is a lovely project which was produced last year at Christmas time. I received a call from Richard Davey at London based printer Leycol, who asked if we could supply a 60gsm in a red and black paper. We discussed the project further and it turned out that paper was to be printed with a metallic gold text and sent to Italy to wrap the traditional Panettone cake for sale in the Wildwood Deli.
If you are a regular user of our papers, you should be receiving your new 2019 diary in the post next week. Here's a sneak preview... 
This year the cover has been created by the wonderful Mr Doodle. Regular readers of this blog may remember I met the 23 year old Mr Doodle (aka Sam Cox) at The Art of Ping Pong opening last year and was truly inspired by his work, so I asked if he would like to collaborate on our 2019 diary and he said yes!
Yesterday, I visited Japan House in Kensington to see the Takeo paper exhibition which opened last month. The show, Subtle, has been touring the globe since 2014 and is one in a series of exhibitions commissioned by the Japanese based paper company, Takeo. The show is designed and art directed by Kenya Hara.
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