Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...
My|Your|Our Spitalfields - 2004
Bostock and Pollitt designed the identity and marketing material for the Spitalfields retail development in London. The resulting identity keeps the name of the area, in combination with the strapline My|Your|Our Spitalfields. The project incorporated hoardings and literature, including this brochure.
The design of the brochure and identity is heavily influenced by the Huguenot silk weaving community, who were immigrants to the area after their exodus from France and their cultural influences had a profound impact on the area which is still evident in the locality today.
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| Click on images to enlarge |
As you will be able to see from the image, the design is based on a sewn/cloth/cross-stitch feel. The binding is 'side-sewn' with a red thread, which compliments the design beautifully. Size of the brochure is 245x175mm, portrait with a 36pp text.
The remarkable feature of this brochure is the cover. Ideally a cloth feel was required on the cover and the designer didn't want to use a linen embossed paper which would have a 'faux' feel. So they looked at bookcloths, however that would have meant only a limited number of processes could be used (silkscreen/foil etc). Readers may not be aware but we, at Fenner Paper, do a very unusual product called Flaxprint Litho Printable Bookcloth. It is a genuine bookcloth which is litho printable. This cover is printed offset litho in CMYK with the 'sand' colour being printed as a special. However, a bookcloth is only one sided, usually with a paper reverse, so it can be mounted onto board to form a casebound cover or slipcase. Because this is a limp bound publication with a soft cover, the solution was to duplex the Flaxprint , back to back, so the 'cloth' appears on both the outside and inside covers. The result looks and feels absolutely amazing.
Flaxprint 74lb cover, really is an amazing product. As far as I am aware this is the only genuine bookcloth (as opposed to paper) which is litho printable and offers amazing versatility. Having the ability to print an image and solid colours on a casebound book on a genuine cloth, rather than a paper alternative, offers a huge range of possibilities. In comparison with paper, a cloth is virtually indestructable! ...which is why it has been used in bookbiding for hundreds of years, The below image shows the close detail of the weave and print detail.
Design is by Bostock and Pollitt, senior designer on the project was Pat Glover. Photography is by John Spinks. The exceptional print and finishing is by Gavin Martin.
I know the images do not do this project justice but hopefully I have given some insight to the project and cover in words. If you are not familiar with Flaxprint and would like a sample, please get in touch.
http://www.bostockandpollitt.com/
http://www.eastphotographic.com/#/artists/johnspinks/
http://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 03.03.2015
Here's a cracking new range of Father's Day cards from independent greeting card publisher Blue Eyed Sun. The 'Hello Handsome' range cards are all 160mm square and are sold through the trade to card shops and retailers ...so they are in the shops now!
Blue Eyed Sun is an award winning greeting card company based in Brighton established fifteen years ago. They specialise in handmade and high end design-led cards, which are now sold around the world by some of the best know retailers including Harrods, John Lewis etc.
Rob Ryan's work is no stranger to this blog and many readers will be familiar with his work. His studio is based in East London, but his work is in demand all over the globe. He has even taken part in an exhibition with other papercut artists shown in Grand Central station in New York.
Olivia von Halle is a British luxury nightwear brand that launched at London Fashion Week in September 2011.
The brand can be found in nearly 100 stores in 20 countries including Harrods, Selfridges, Neiman Marcus, Saks Fifth Avenue and online with Net-a-Porter.com.
These pictures show the binding which is particularly worthy of note. This type of binding is generally known as 'three hole sewn' - because there are three holes! I wrote about the process on this post here: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/07/what-is-3-hole-sewn.html
Today, the sad news has been announced that Aylesford Newsprint has gone into administration (going into administration effectively means your company is being taken under the management of a court appointed administrator – who must be a licensed insolvency practitioner - appointed by the courts).
Aylesford Newsprint Ltd is a paper mill based near Maidstone in Kent, producing on average 400,000 tonnes of recycled newsprint every year from recycled waste fibre, much of it sourced from London. Paper has been manufactured on the Aylesford site since 1922. 
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