Wednesday, 22 June 2011

2011 ISTD Student Assesment Scheme - Part 2!

Following on from my post yesterday about the ISTD Student Assesment scheme, I thought it might be of interest to readers if they could see one of the set briefs and an example of the way a finished piece looked...

You can read all the briefs on the ISTD website

Brief No 5: FLATLAND
With this brief we take a different approach. Rather than offer a theme that requires you to generate the content, we are directing you towards existing content – the Victorian (1884) novella Flatland by the English schoolmaster, Edwin A. Abbott. You will find a mass of references and the full text freely available online.

The Brief
Your task is to produce a proposal for a new edition of Flatland that doesn’t necessarily engage with the conventions of ‘the book’ as we understand them, although it may have text matter, pages and a cover – or not. It could be a pamphlet, a chapbook, a poster, a landscape, a happening, a dream, an installation, a text, a sound piece, an animation, a moment.

Interpret the text typographically – you can be as ambitious as you wish to be, but you must deal with the full contents of at least one chapter and show how the rest of the text would develop.
There are no restrictions, no conventions, no rules, no given formats. Static work, moving image, physical, virtual, ephemeral are all up to you, as is the navigation of the piece, its viewer/reader/user engagement, its scale, simplicity, complexity, composition. What can it become? There is a quote in the film Amadeus that says if you have four people talking at once, then that’s an argument . . .
if you have four people singing at once, then that’s Opera. Make an opera, not an argument !

Target Market
Define your market, and how you will target it, in your Strategy.

• Research and Development
• Strategy
• Specifications/Grid(s)
• Dummy/Prototype(s)
• Presentation

Tom Nurse is a 3rd Year student on the BA Graphic Design course at the University of Portsmouth and his tutor is Mike Harkins. Below are pictured Tom's interpretation of the above brief for which he was awarded a Pass at the awards.
Flatland - folded to finished size.

Flatland - partially unfolded

Flatland - fully unfolded

Flatland - detail
I know it's difficult to look at four pictures of any piece of work and make a judgement from it, especially as I can't reproduce the supporting presentation. I just want to comment that as well as being fully scrutinised from a typographical point of view, what really impresses me is that entrants must support the piece of work with a full type layout specification and when there is print involved, a written print specification as well. This is the sort of discipline which many courses do not seem to insist on and which is where many students are let down by not being taught some of the skills essential for the workplace. Well done to the ISTD and I hope they continue this scheme ad infinitum.

So congratulations to Tom on his Pass and if anyone is interested in seeing more of his work (or get him in to have a look at his portfolio...!) you can see more on:

[PS just in case you were wondering, this isn't a shameless plug for a member of my family, we're not related! He did however blag some Redeem 100% Recycled 80gsm from us for his presentation, so that also shows some initiative!]
Posted by Justin Hobson 22.06.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J