You can read all the briefs on the ISTD website http://www.istd.org.uk/education
Brief No 5: FLATLAND
With this brief we take a different approach. Rather than offer a theme that requires you to generate the content, we are directing you towards existing content – the Victorian (1884) novella Flatland by the English schoolmaster, Edwin A. Abbott. You will find a mass of references and the full text freely available online.
The Brief
Your task is to produce a proposal for a new edition of Flatland that doesn’t necessarily engage with the conventions of ‘the book’ as we understand them, although it may have text matter, pages and a cover – or not. It could be a pamphlet, a chapbook, a poster, a landscape, a happening, a dream, an installation, a text, a sound piece, an animation, a moment.
Interpret the text typographically – you can be as ambitious as you wish to be, but you must deal with the full contents of at least one chapter and show how the rest of the text would develop.
There are no restrictions, no conventions, no rules, no given formats. Static work, moving image, physical, virtual, ephemeral are all up to you, as is the navigation of the piece, its viewer/reader/user engagement, its scale, simplicity, complexity, composition. What can it become? There is a quote in the film Amadeus that says if you have four people talking at once, then that’s an argument . . .
if you have four people singing at once, then that’s Opera. Make an opera, not an argument !
Target Market
Define your market, and how you will target it, in your Strategy.
Requirements
• Research and Development
• Strategy
• Specifications/Grid(s)
• Dummy/Prototype(s)
• Presentation
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Tom Nurse is a 3rd Year student on the BA Graphic Design course at the University of Portsmouth and his tutor is Mike Harkins. Below are pictured Tom's interpretation of the above brief for which he was awarded a Pass at the awards.
Flatland - folded to finished size. |
Flatland - partially unfolded |
Flatland - fully unfolded |
Flatland - detail |
So congratulations to Tom on his Pass and if anyone is interested in seeing more of his work (or get him in to have a look at his portfolio...!) you can see more on: www.tomnurse.co.uk
[PS just in case you were wondering, this isn't a shameless plug for a member of my family, we're not related! He did however blag some Redeem 100% Recycled 80gsm from us for his presentation, so that also shows some initiative!]
www.istd.org.uk
Posted by Justin Hobson 22.06.2011
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Thanks for your comment! If I like it, I'll add it on. Cheers J