Thursday, 23 June 2011

GAP Corso Como

This piece is for a limited edition that links a US brand, soon debuting in Italy, with a concept store: GAP and 10 Corso Como. The launch was at 2011 Milan Fashion Week.

Garments and accessories are signature GAP, cotton t-shirts, hooded sweatshirts, canvas shopping bags.  The printed motif is the distinctive feature of 10 Corso Como: the pattern with the loops.

The "private view" invitation is for this launch is 145x103mm folding out to 595x415mm. It is formed by a poster which is concertina folded in both directions and then has heavyweight cards mounted on both the front and the back. Confused? ...hopefully the pictures will make it clearer!

The invitation is printed in just one colour using one of the GAP Corso Como collection images. The paper weight used is our lightweight Redeem 100% Recycled in 80gsm and the card mounted front and back is Flora Noce 350gsm.

Printing is by Absolute Ink who are based in Clapton in London and who work directly with many of the large brands such as GAP. Art director and designer on the project was Jonathan Baron working in conjunction with the in-house production team at Gap.
...and thanks to Jonathan for sending me some copies.

Posted by Justin Hobson 23.06.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J