Friday, 17 June 2011

MD Flacks - Zitan catalogue

This is a catalogue for New York gallery MD Flacks which is a gallery that specialises in Chinese Furniture from the Ming and early Qing dynasties (17th – 18th Centuries).

These objects are rare, valuable and extremely fine and this publication needs to reflect all these facets.
This catalogue is for the Zitan exhibition and is a combination of pencil illustrations and photography. Being the inventors of paper (and arguably printing!) the Chinese culture is very paper orientated. This piece of literature uses deliberately lightweight materials with transparency to work in sympathy with the cultural heritage of the subject matter.
The result is a tactile and visual experience which I'm afraid is impossible to translate into photographic images here.

Size is 225x310mm, portrait. Materials used are Virtual Clouds 160gsm for the dustjacket, wrapped around a StarFine Natural White 300gsm cover and the 32pp text is printed on our Offenbach Bible 60gsm.

Particular care has been taken over the print reproduction of these extremely fine objects. In many cases, these pieces have subtle detail, grains and texture which need to be seen and appreciated by the collector, so the reproduction achieved on the Offenbach Bible is of paramount importance to the sucess of this catalogue.

Design and Art Direction is by Ornan Rotem. Print production is managed by Robert Marcuson Bespoke Publishing.
Posted by Justin Hobson 17.06.2011

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J