Tuesday, 28 June 2011

Topman SS2011

Now hold on to your seats! ...this could possibly be one of the best jobs of the year!
This is the latest collection from TOPMAN. As you might expect from one of the Arcadia group's fashion concious male brand, this piece of literature is produced to the very highest standard with superb art direction, photography and print reproduction - and a few little tricksy surprises lurk within as well!
This lookbook is 280x350mm, portrait format which is just a lovely size - different (not uneconomical either) but just feels right for it's sub A3 and slightly squarer format. The piece has a 4pp cover and a 68pp text and is perfect bound.

For me, one of the joys of this piece of literature is the way it easily flows in the hand. Many designers will use a really heavy cover when producing a document with a substantial number of pages and this can cause disruption with the way the cover interacts with the text - it can be way too flicky!  The cover of this job is 200gsm - it is on Omnia, which is a bulky material, but it is the perfect weight. The cover is hot foiled blocked in gloss white foil. The 68pp text is printed on Omnia 120gsm which gives it that dead matt, tactile feel but with great reproduction - let the pictures do the talking...

...and here's for the surprise (well three of them actually). There are three smaller (310x230mm) right hand page "throw outs" with closer up detail shots. These are printed on our high gloss, one sided cast coated paper Astralux 115gsm. The images are printed on the gloss side and the uncoated reverse is printed in a flat solid cool grey.

and if that wasn't enought the whole book is inserted into a custom made capacity
envelope, also made out of Omnia 200gsmArt Direction and design is by Gill Patchett. Production is by Stephanie Johnson. Photographer is Boo George (at Streeters). Printing is by Ortek printers in Walsall and they have made a superb job of it - colour reproduction is fantastic - solid flat areas of colour work amazingly well as do the mono images - it is difficult for me to say too much more about it - the images speak for the job...
and a big thank you to Gill for sending me some file copies.
Posted by Justin Hobson 28.06.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J