Thursday, 5 April 2012

The Great Exhibitionist

This is the latest campaign from Ted Baker, one of the UK's leading clothing retailers. Renowned for applying clever ideas and twists to its marketing, the company has become a desired designer label through word of mouth rather than just advertising.

This is "The Great Exhibitionist and his Private Views" campaign, launched for this years Spring/Summer collection. This piece of literature is produced to the very highest standard with superb art direction photography, location (the former Royal Naval College in Greenwich) and print reproduction. 

Front Cover with gold foil: 
Inside front cover and Page 1:
First spread showing the fab location:
...and the fabulous clothes, of course:
The new Langley collection, with it's darker photography has worked really well on the StarFine:
This publication was produced in two sizes, 240x330mm portrait format which is just a lovely size and economical out of B1 and a reduced size 202x150mm. Both publications have a 4pp cover and a 72pp text and are perfect bound.

It is printed on our StarFine White, which is an uncoated paper, but as you can see, the reproduction is excellent - both with the solids and the fleshtones. The 300gsm cover is hot foiled blocked in gold metallic foil and the text is printed on 130gsm.

The superb printing is by Absolute Ink who are based in East London. Design and art direction is by the in house team at Ted Baker.

This is how the two sizes look side by side:
You can see more of the campaign here:
...and this is how they applied the campaign to the retail outlets (v. clever):

To celebrate the launch of this campaign,  Ted collaborated with a host of acclaimed illustrators to create a digital fashion portrait service called Ted’s Drawing Room, the initiative giving over 100 customers a signed and framed, original, one-off portrait created by one of 11 top illustrators - what a great idea!

You can read more about it here:

All in all, it's a great campaign - look out for it.
Posted by Justin Hobson 05.04.2012

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