Monday, 30 April 2012

Kappa


London based design company, The Grid, created this piece of literature for Italian sportswear manufacturer Kappa to lauch their new range of Luggage. Working with retail marketing specialists TCC Global, the purpose is to produce a brief overview of the range aimed at press and retail outlets.
Size is A5 portrait (148x210mm), portrait. It is an 8pp concertina fold on Omnia 200gsm. The job was about 1000 copies and the mono imagery and dark grey solids were litho printed out of CMYK which works really well with Omnia with it's matt flat nature. Very simple and effective.


Creative Director at The Grid is Johnathan Collins and the designer on the project is Lewis Dace. Print is by Bermondsey based printer Scanplus (Dan Cattle).

Posted by Justin Hobson 30.05.2012

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