The creative solution explores the notion of ‘real magic’ and plays on the common water theme through refraction. Lee Goater, working with photographer Mezz Davies captured a combination of site specific location photography and studio shots. Layers of sediment are suggested through the use of stacked typography, line work and photography. A series of six A5 cards folded to A6, held together in a card wallet has been produced as one of the collateral items.
The slipcase is lasercut on the face:
The pic below shows each of the cards together with the poster/flyers. The cards and slipcase are produced on our Redeem 100% Recycled 315gsm.
Design and art direction is by Lee Goater. Print and finishing, including the lasercutting was produced by Sheffield based Evolution Print.You can read more about the project and about Lee's other work on the following blog: http://www.septemberindustry.co.uk/lee-goater/
http://www.convergingpaths.co.uk/
www.mezzdavies.co.uk
www.evolutionprint.co.uk
www.leegoater.com
Posted by Justin Hobson 19.04.2012
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Thanks for your comment! If I like it, I'll add it on. Cheers J