Tuesday, 18 February 2014

Manuel Canovas 2014 collection

Manuel Canovas is a luxury fabric brand based in the rue Saint-Honoré in Paris. This unmistakably French collection is inspired by the spirit of the art de vivre associated with 18th century France re-interpreted to contemporary taste by design director Ariane Dalle.

“Canovas is the art of living à la Francaise” says Ariane Dalle, “with a very special colour palette, and a real touch of originality.”

Manuel Canovas is one of the Colefax group brands and this piece of literature has been created in the UK,  for the new 2014 collection.
The size of the publication is 240mm x 170mm, portrait and is saddle stitched. it has a 4pp cover printed on 300gsm and an 8pp text on 200gsm. It is printed on our StarFine White, which is an uncoated paper, but as you can see, the reproduction is excellent - the images have reproduced with an amazing vibrancy and incredible detail for an uncoated paper.
There are a couple of extra things to point out about this job. Firstly the brass wire used for the saddle stitches is a really lovely touch - works brilliantly for this publication.
The brochure was printed offset litho but I just want to share a point about the origination. The repro for the publication was produced using Stochastic FM screening or what is also known as "random screening". This is system which makes up the four colours using a random distribution of the CMYK colours (created using algorithms of random pixel distribution) as opposed to the more normal halftone screening, made up of dots (AM screening)
The reason that this technique was suggested and successfully produced by the printer (Pureprint), was because there was the potential of a moiré pattern appearing on the very detailed photography. Moiré is a visually evident pattern created when two or more patterns are overlaid and in the case of this brochure, because of the detailed patterns (see image below) it was considered that a conventional screen (for halftone printing) which would effectively overlay this pattern (to create the dots to make up the image) and risk creating a Moiré pattern.
An example of Moiré
Moiré looks like a pattern is going wavy, almost in-front of your eyes and doesn't just happen in printing, it happens in screen based and other applications, anything where a "clash" occurs between patterns. One of the annoying things is that it is not certain that it WILL appear and it is difficult to second guess! The changing of screen angles (at the repro stage) may also get round the issue. If you haven't come across it before, you can read about it here: http://en.wikipedia.org/wiki/Moir%C3%A9_pattern

Creative direction and production is handled in house at Colefax & Fowler, designer on this project is Rachael Ashley. Print production is by Pureprint handled by Richard Owers.

All in all, this is a lovely piece of literature which conveys the detail and the quality of the fabrics, beautifully.

Posted by Justin Hobson 18.02.2014

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Thanks for your comment! If I like it, I'll add it on. Cheers J