Thursday, 24 July 2014

Mastercraft Union

This is the lookbook for the launch collection of clothing brand MasterCraft Union. The collection includes hand-made denim from Japan together with leather from Tuscany. The hand-woven denim is from a family-run mill in Okayama and is finished in the mountains of Shimane. Every season new artisan products will be added from the best master craftsmen around the world.

The publication is a 16pp self cover printed on our Offenbach Bible 60gsm, the lightweight paper works with the Japanese heritage associated with the brand. The size is A5 (210x148mm) portrait and is saddle stitched.
Printed offset litho in CMYK
The booklet is inserted in a 'transparency' bag which completes the retro look and feel of the publication.
Another lovely touch is the use of the black wire stitching.
Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall.

Excellent print and finishing is by Robert Young at R.Young & Son.

Posted by Justin Hobson 24.07.2014

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Thanks for your comment! If I like it, I'll add it on. Cheers J