Thursday, 31 July 2014

Hatch Interiors

Hatch Interiors is a company which specialises in interiors and furniture for landlords and serves the rental market. Established over 15 years ago, Hatch commissioned London agency 400 to create a new Hatch Interiors brand identity. This brochure is their first piece of print with the new identity and forms a key part of their new suite of marketing materials.
David Coates, designer on the project at 400, wrote the following words: 'Hatch wanted their new brochure to demonstrate a confidence, elegance and sophistication that truly reflects the values of the company and the products and services that they provide. 400 therefore used a combination of Starfine and Marazion Ultra papers, with fore-shortened pages for the inside spreads and a black foil blocked cover to give the identity and brochure the desired impact.'

Size of the brochure is 210x148mm (A5 portrait) and is saddle stitched.
As you can see from the 'birds eye' picture above, the brochure has five short pages which allow text information to interact and overlay the photography of the interiors.
There is a 4pp cover on a dark grey board from that other Hull based, paper merchant! The text is 16pp on Marazion Ultra 150gsm combined with 12pp on StarFine Natural 115gsm - most of which are short pages, except one (below). The Marazion Ultra is printed offset litho in CMYK and the StarFine Natural is printed Offset litho in just one special pantone grey.
Marazion Ultra on left - StarFine Natural on right
It is a beautiful project with lovely well considered production values which give the publication a confident quality. Nice touches, such as the black wire used for the saddle stitching, works superbly with the hot foil blocked cover with a gloss black foil.
Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is David Coates.

Print and finishing is by London printer Push.
Posted by Justin Hobson 31.07.2014

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