It is particularly apt to be writing this piece as the Tour de France is in progress. This piece is basically what is often described a 'leaflet' or 'flyer' so what makes it so special and why does it deserve space on this blog? Basically it is simple, well written, beautifully designed and exquisitely produced piece of literature and printed on lovely paper!
Produced by Rapha, the specialist cyclewear brand, it is an essay written by the author and broadcaster, Graeme Fife, who has written many books on cycling and the Tour de France in particular. Titled in Latin 'Ex Duris Gloria' (Glory through Suffering) the essay is about the pain and suffering that road riders endure on their bike.
Size is A5, portrait and it is a 2pp, yes, just a single sheet of paper. Printed Offset litho in two colours, black and a grey special for the background tint which reads 'Kings of Pain'.
It is used, very simply, as a supporting piece of branding that Rapha uses in a variety of ways, including sending it out with online purchases - a very nice touch.
Art direction and design is by the in-house team at Rapha. Printing is by Generation Press.
www.rapha.cc/kingsofpain
www.graemefife.com
www.generationpress.co.uk
Posted by Justin Hobson 15.07.2014
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Thanks for your comment! If I like it, I'll add it on. Cheers J