This is a big commitment for the airline and in order to make sure that all crew and staff are 'on board' and fully informed about the new aircraft, they produced this charming little book.
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Above is 'birds eye' view showing 8pp cover. On the right hand side, there is an image showing the three stitches on the inside (centre spread). Generally, a project with an 8pp cover requires the text to be stitched with a 'security stitch' in the middle of the book and the text is then trimmed to size. The 8pp cover is then attached with two stitches in the normal position.
Below image shows the detail of the outside back cover.
freelance designer Val Kildea and thanks to Val for sending me a copy.
Print production is by Hampton Printing based in Bristol and they have made a stunning job of the foiling and print.