Tuesday, 4 August 2015

Jobs from the past - Number 70

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Splash of Paint - 1999
"Why not go out on a limb... that’s where the fruit is" is a quotation from Mark Twain and forms the introduction for this excellent piece of print from over fifteen years ago. Splash of Paint are a design consultancy based just outside Reading and this was their promotional brochure produced in 1999.  
Click on images to enlarge
Size is 330x240mm portrait. The brochure is printed on our Neptune Unique SoftWhite and is just a beautiful piece of print. It has a 16pp text on 155gsm and a 6pp cover on 250gsm, but more about that later!
The brochure is three hole sewn but with a difference ...there are two banks of thread, making it six hole sewn in total! The thread is a natural colour.
One of the things that I'm sure you will be able to see from these pictures is just how exceptional the image reproduction is. The retouching is credited as being by Film Creative Services but I can't seem to find them online. The publication is printed offset litho in four colour process and the result is superb, it looks just as fresh and vibrant now as it did back then.
Earlier I mentioned it was a 6pp cover (with a difference). The extra flap is on the inside back cover but it is pasted down, which not only adds extra weight to the cover but allows the die cut tabs to pop out to hold either an A4 letterhead or card. Smart idea!
Below picture shows the exterior shot of the binding:
Design is by Splash of Paint and the creative director is Malcolm Hatton. Print production was by Alex MacLennan who is now a partner at Urban Print Support.

The project was printed  by a west London company called Fernedge, who were an excellent print company in their day. Pippa Redmond (Mustoe) was Managing Director at Fernedge. They ceased trading, having become Image Litho, in around 2003.

This brochure is exceptionally well printed and is still one of the best samples on Neptune Unique SoftWhite that I have in my collection. From my recent contact with Judith Evans at Splash of Paint, they still consider it as one of their favourites as well!

Posted by Justin Hobson 04.08.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J