Thursday, 28 January 2016

Mulberry Christmas

Inspired by the cool of the city and the craft of the countryside, Mulberry is known for its classic fashion sense and strong links to British craft and design. Founded in 1971 in Somerset, England, the brand is globally recognised for its signature natural leathers and English design influences. Mulberry has Design Headquarters in London, and two flagship factories in Somerset, close to the Roman city of Bath. Mulberry goes from strength to strength, creating an international reputation for super-desirable products with a playful English sense of eccentricity and quality.

This is the outstanding piece of literature produced for the Mulberry Christmas promotion.
The finished size is 224x160mm and is printed offset litho in CMYK with hot foil blocking in metallic gold foil.
This project is a strange format to describe, so I hope this birds eye picture will help. The cover is 6pp plus a pocket on the inside back cover. The text is a 10pp concertina, the end page of which is inserted into the pocket
Below image shows inside front cover (which is a flap) and page 1 of text on right hand side
...the next image (below) shows the flap open, revealing the image of the small 'clipper' bag in black:
More birds eye images to help explain the format...
The images below, shows the concertina text, fully extended
Click on images to enlarge
The paper used throughout is our lovely Omnia text and cover range - 320gsm for the cover and 150gsm for the text. As you can see from the images, there are many metallic tones together with deep colours and dark shades - lots of heavy ink coverage going down and it looks great on the Omnia, reproducing the metallic in the images amazingly and those bright vibrant colours, whilst retaining detail in the dark areas as shown in the image below. Flat, matt and tactile. 
The hot foil blocking is inspired and it endorses the quality of the brand.
The sublime art direction and design is by Mulberry. Designers on the project are Jack Foreman and Tom Speirs. The truly exceptional repro, print and hot foil blocking (in four languages!) is by CPI Colour with James Lager handling the project (
Posted by Justin Hobson 28.01.2016

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