Friday, 26 August 2016

Boxes in Boxes

The nature of this blog means that most of the projects I write about are either on paper supplied by Fenner Paper and more often than not, because I've had some personal involvement in the project. However, sometimes a piece of print comes along (where I have had no involvement) that is so utterly worthy of note that I feel it needs bringing to your attention and this is one of those pieces!

This is actually quite a high profile piece of work having won a yellow pencil at D&AD this April, so you may have seen it before but for those of you who haven't read on...

Firstly I'll explain the background. Boss Print are a printer based in Acton, west London, who's work has appeared on this blog many times before. Over the years when they had put out box-making to various 'trade' box-makers, they had been frustrated with the quality of the boxes they had received back and however hard they managed the project there was always some dissatisfaction with the quality of the end result. Just to clarify, we are talking about 'paper over board' rigid boxes here. Consequently, last year they invested in their own equipment, staff and  (most important of all) staff training so that they could make their own boxes 'in-house'. They started to make beautiful boxes (and they really are the most amazing quality) but were faced with the problem of letting their existing and new customers know about this new service ...enter Studio Sutherl&!

Jim Sutherland has worked with Boss for many years and having seen the amazing quality of the boxes created this superb demonstration piece using the words "There was an old lady that swallowed a fly" - from a well known cumulative children's song and working the story into the "Russian doll" type set of boxes.
To give you an idea of scale, the size of the first box (which is a lid pictured above) is 208(h) x 178(w) x 83(d)mm. The lid comes off to reveal what is described as a 'flush finish box'.
The 'flush finish box', (in white) which has a magnetic flap, opens to reveal a 'clamshell' box (in sand colour)
Click on images to enlarge
The clamshell box opens to reveal a 'flush finish lid/tray box'
 ...just look at the superb finish on these boxes - an amazing snug fit and beautifully turned edges and corners. This is real craftsmanship. 
The Flush finish box opens to reveal an 'overlap lid/tray box' (pale blue)
As you can see the hot foil blocking appears on the top, sides and even insides of the boxes.  
Inside the overlap box is a 'matchbox' (yellow)

Opening like so... 
Inside the matchbox (which has a red liner) is a slipcase (grey)
...and inside the slipcase is a little casebound book.  
The book gives the lyrics of the whole story/poem/song written by Alan Mills with lyrics by Rose Bonne in 1952. It also lists all the styles of boxes and all the credits for those involved, including all the paper, which was supplied by Fedrigoni.
Design is by Studio Sutherl&. Creative director is Jim Sutherland and the designer on the project is Alice Tosey.

It really isn't easy to try and convey the quality of manufacture of these boxes. Everything fits superbly and there isn't a ripple or a bowing of the board to be seen on any of these boxes. The two images below, I hope will demonstrate the super tight tolerances that the boxes are made to:
This is the whole set of boxes sitting together...
You can read more about the project and see much better images that I can take on the following link:

It most deservedly won a yellow pencil at this years D&AD awards and was shortlisted in two categories of the DesignWeek Awards, winning the award for Print Communications.

...and I'm sure if you have a project, where you are looking for a beautiful bespoke rigid box, Boss print would be more than happy to hear from you! ...just email Bonnie Lo ( at Boss and I'm sure she will be pleased to help.
Posted by Justin Hobson on 26.08.2016

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