This is actually quite a high profile piece of work having won a yellow pencil at D&AD this April, so you may have seen it before but for those of you who haven't read on...
Firstly I'll explain the background. Boss Print are a printer based in Acton, west London, who's work has appeared on this blog many times before. Over the years when they had put out box-making to various 'trade' box-makers, they had been frustrated with the quality of the boxes they had received back and however hard they managed the project there was always some dissatisfaction with the quality of the end result. Just to clarify, we are talking about 'paper over board' rigid boxes here. Consequently, last year they invested in their own equipment, staff and (most important of all) staff training so that they could make their own boxes 'in-house'. They started to make beautiful boxes (and they really are the most amazing quality) but were faced with the problem of letting their existing and new customers know about this new service ...enter Studio Sutherl&!
Jim Sutherland has worked with Boss for many years and having seen the amazing quality of the boxes created this superb demonstration piece using the words "There was an old lady that swallowed a fly" - from a well known cumulative children's song and working the story into the "Russian doll" type set of boxes.
|Click on images to enlarge|
It really isn't easy to try and convey the quality of manufacture of these boxes. Everything fits superbly and there isn't a ripple or a bowing of the board to be seen on any of these boxes. The two images below, I hope will demonstrate the super tight tolerances that the boxes are made to:
It most deservedly won a yellow pencil at this years D&AD awards and was shortlisted in two categories of the DesignWeek Awards, winning the award for Print Communications.
...and I'm sure if you have a project, where you are looking for a beautiful bespoke rigid box, Boss print would be more than happy to hear from you! ...just email Bonnie Lo (email@example.com) at Boss and I'm sure she will be pleased to help.