Thursday, 20 July 2017

Gillian Hyland cards

Originally from Ireland, Gillian Hyland began her career in publishing, where she worked as a fashion stylist and features writer for a number of well-known national magazines. This led to a move into the television industry, and later into the film industry.

As an artist and photographer, she creates supernatural staged images, presented as film stills or dramatic moments. Hyland’s unsettling mise-en-scene are full of sex and desire, sadness and nostalgia. Last year Gillian won a Royal Arts Prize and is represented by Saatchi Art.

This series of 2pp, A6 size cards are printed on Omnia 280gsm. The images have lots of detail but are all quite dark and therefore it was important to retain as much detail, especially in the dark areas. This is the reason that Omnia was chosen rather than a regular uncoated board, Omnia gives the uncoated look and feel but with great colour reproduction.
Click on images to enlarge
Unlike many of the printed items featured on this blog, which are printed offset litho, this series of cards has been digitally printed on an HP Indigo press. The colours are strong and punchy and the cards have a tactile look and feel. Being a digital print process it also means that small quantities can be printed economically and updated frequently, without the pressure of having to do a large print run.
Click on images to enlarge
Although Omnia was never originally developed for digital printing, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a digital job. 
All the cards have the artwork details printed in black on the reverse, as you can see above.

Design is by Gillian Hyland Creative. Printing is by Chadbon Printing based in London.
Posted by Justin Hobson 20.07.2017

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J