Monday, 8 October 2018

Warner Edwards Garden

This garden at the Chelsea Flower show is inspired by Falls Farm, Northamptonshire, where every bottle of Warner Edwards Gin is distilled. The farm is situated on the remains of medieval terraced gardens, now a beautiful stepped grass landscape, which is represented discretely in the Warner Edwards Garden’s topography. Bee-friendly plants reflect the farm’s apiary, and thyme and lemon balm, which are highly aromatic, can be used in garnishing gin and tonic.
This booklet explains all about the garden, the designers, the layout and the plants which are used. It is printed offset litho in CMYK throughout with hot foil blocking on the cover.
The 4pp cover is printed on Flora Tabacco 240gsm and the 12pp text is on Flora Noce 130gsm. As you can see from the image below, the Noce is a slightly lighter shade than the Tabacco used for the cover.
The size of the booklet is 148x105mm, portrait and is singer sewn with green thread.
Click on images to enlarge
Above shows the centre spread with the singer sewing in the spine and below you can see the outside spine. A superb piece of sewing...
Flora, is a part recycled text and cover paper with a deliberately recycled look and feel with specks and inclusions, so it looks deliberately flecky and specky. Flora is produced with 30% post consumer de-inked waste, together with 60% of virgin FSC pulp 10% cotton fibres, which gives the paper a wonderful tactile feel. See the image below to see the detail...
Click on images to enlarge
Design is by London based agency Hue & Cry. Designer on the project is Kate McPartland. Print is by Leycol.
Posted by Justin Hobson 08.10.2018

Monday, 1 October 2018

Jobs from the past - Number 108

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Association Gallery Leaflets June/Sept 1999
The Association of Fashion & Advertising Photographers (AFAP, although it later became AFAEP when editorial photographers were embraced) was originally founded in 1968, changing its name to The Association of Photographers in 1993.
During the late 1990's the AOP had their gallery and exhibition space at 81 Leonard Street, EC2 and the gallery manager was Alex Steele-Mortimer. Being a self funded 'trade body', resources were extremely limited, although the subject, brief and raw material was fantastically creative.  Alex commissioned Frost Design for the promotional leaflets for quite a long period. They stick in my mind as being incredibly simple, yet because of their powerful use of cropped, interesting images, single colour print and quality paper they had a consistency and quality that stands high today.

The finished size is 210x95mm (roughly a DL format) and is 12pp, folding out to a flat size of 210x570mm.
The format of this leaflet works particularly well as the text concertinas into the folded spine. This works particularly well for this type of leaflet as because it effectively creates a spine and the foredge of text - some leaflets fall open in all directions! This is neat and tight and as a result feels less like a leaflet and more like a piece of less throwaway literature.  Picture below shows the way the text folds into the spine....
Click on images to enlarge
Text on the inside reads at 90degrees to the outer. Some people may disagree but I find this a very easy to read and inviting publication.
The paper used is Matrisse 140gsm and is printed just one colour Offset Litho. The crop of the images used on the covers was alwsy good with this series of publications and this is no exception. Photography by Craig Samuel.
Creative director was Vince Frost who now runs Frost in Australia.

Print was offset litho by The House Of Naylor, one of the last printers based in Clerkenwell, they are no longer in existence.
Posted by Justin Hobson 01.10.2018