Friday, 9 October 2009

Reinventing the Square

This is a superbly produced little book called "Reinventing the Square". It is designed and published by ico Design.

The project was overseen by ico Founder Niall Henry. Creative Director is Ben Tomlinson, Design Director is Vivek Bhatia and the writer is Gerard Ivall.

This publication is about ico's work on the branding of Dolphin Square, a 1930's residential development in London which has been redeveloped over the last few years. The book looks into the branding of the building including the sub-brands: Dolphin House, Dolphin Bar & Grill and Dolphin Fitness Club.

It will be of great interest as a reference source for anyone looking at branding or re-branding a property development.

The book is175x125mm and has 52pp. It is printed on our BrandX FSC 150gsm (this is part FSC virgin fibre and part recycled). The material was chosen so that it would not be bright white and give the historical mono images a period feel whilst still giving a bright vivid reproduction for the new images showing the new brand at work.

Now the really clever production thing about this job is that every spread also folds upwards to reaveal an 8pp "broadsheet" type spread. The spread below then folds up to reveal....
this spread...

It has been very well printed and finished by printers FS Moore. Keith Arnold handled the job at Moores. Bearing in mind that every section has been back to back laminated, it has been done really superbly and certainly my copy is perfect ( I'm sure they all are!)

The good news is that they have been published with an ISBN number and are available to buy at a very reasonable cover price of £9.99. It's worth buying to see the finishing alone!

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Thanks for your comment! If I like it, I'll add it on. Cheers J