Big Questions...

At the end of last year, King’s College London launched a worldwide development campaign with a sub-brand developed by Johnson Banks called "World questions King's answers".

Rather than the traditional donations campaign, this project poses a series of questions that the world faces, such as How do we cope with an ever-ageing population? What will it take to eradicate poverty? Why can’t we find better treatments for cancer?

The campaign aims to raise funds for new posts and programmes, build new facilities and create new student opportunities across the campuses. Johnson Banks developed a multi-channel campaign, including a booklet, leaflets and gift forms (and they also did a very nice badge!) 

The main booklet is A6 portrait (105x148mm) with a 4pp cover and 16pp text, saddle stitched. Because of the vibrant colours chosen, the material chosen for the job is Omnia (280gsm and 120gsm) which meant that a vibrant punchy result was achieved...

The printed literature demonstrates a well executed project, excellent print and reproduction and finishing on what on the face of it looks to be quite a simple job. But what you might not have spotted is that those white borders around the edge of the solids is only 5mm - you only have to be 1mm out on the finishing on this A6 size piece, for this job to look poor and the copies sent to me are all spot on. Print is by Cantate in Battersea and thanks to Jason Maclaren at Cantate for sending me file copies.

http://www.kcl.ac.uk/
http://www.johnsonbanks.co.uk/
http://www.cantate.biz/

Posted by Justin Hobson 07.02.2011