See Opposite

This is the latest example of Pentagram's superb holiday mailings from the festive season of 2010. These pieces are never really “cards”! Pentagram mailings typically involve puzzles or another kind of visual diversion and this is no exception.



This year’s booklet features a series of antigrams illustrated with shadowy silhouettes. An antigram is a rare type of anagram. The object of the exercise is to discover a word or words that are the opposite of those printed using the same letters. The antigrams can be worked out with the help of a clue and the illustrations. The above and below pics show the illustration with the clue, Stargazers. The Antigram is No More Stars. The answer is Astronomers. Frustratingly clever!

 ...and this is the page with the answers:

The books are A6 landscape 148x105mm with an 8pp cover and a 28pp text. The paper chosen is Modigliani which is a feltmarked paper with a texture reminiscent of a watercolour paper. The cover was produced using Modigliani Nero 200gsm and the text on Modigliani Neve 145gsm. It has been beautifully printed in two colours (pantone specials) by Gavin Martin. Cover is hot foil blocked with a matt white foil. Another lovely feature is the "plate sinking" which is where a panel in the printed areas on the right hand pages have been de-bossed and not forgetting the singer sewing in black thread through the spine.

All in all, a beatifully produced job. Creative director on the project is Angus Hyland and the designer is Fabian Herrmann. Print production was handled by Gary Bird at Gavin Martin.

http://www.pentagram.com/
http://www.gavinmartin.co.uk/

Posted by Justin Hobson 11.02.2011