Monday, 18 April 2011

Dorchester Collection 2011

This is the 2011 desk calendar for hotel group, the Dorchester Collection. It is a superbly produced calendar of the highest quality (as one might expect!)

The Dorchester Collection has a collection of hotels around the world from the Beverley Hills Hotel to Le Meurice in Paris to the Dorchester itself. Combined, the hotels boast 11 Michelin stars and it is the chefs (and the food) that are the stars of this calendar.

The size of the calendar is 148x200mm wiro-bound onto an extended "tent card" which is 25mm deeper.

The overiding feeling that you get with this piece is one of quality and prestige, which is down to the feel, quality of materials and processes used. The Calendar has been produced using a mixture of our Monoblack 1400mics (yes that's the black material - 1.4mm thick!) which makes a lovely sturdy tent and front cover. The cover is de-bossed and the tent card is hot foil blocked in a silver foil. The seventeen text sheets are printed on our StarFine White 170gsm and there is a 90gsm trace material interleaving the sheets. 
To celebrate the collections outstanding restaurants, photographer Joakim Blockström was commissioned to photograph each Michelin starred chef and signature dish in London, New York, Milan, Paris and Los Angeles. First and foremost it has to work as a functional calendar...
Design and (superb) art direction is by OMD Design and the Creative Director on the project was Chris Mettrick. The beautiful photography by Joakim Blockstrom ...and now we get to the print and production. This was a big project (65,000 copies in total) and required excellent print, finishing and logistics. It was produced by Gavin Martin and I have to say it is a really fantastically produced piece of print and finishing - for example the creases on the tent card have been "kiss-cut"  so they are really sharp and it sits up beautifully square, stable and erect. All in all it's a cracking job Grommit!
Posted by Justin Hobson 18.04.2011

1 comment:

  1. I received The Dorchester Collection calendar as a gift from the luxury hotel, while staying in London. It is first-class all the way around. I have enjoyed it nearly every day since the Royal Wedding in April. Thank you for such a beautifully designed calendar!

    Paula Winke
    Creative Business Affairs, Inc.
    Overland Park, KS 66221


Thanks for your comment! If I like it, I'll add it on. Cheers J