Tuesday, 9 August 2011


This brochure is the result of a collaboration between photographer Emilie Bailey, London based design studio & SMITH and digital printers Spring Image.

The title is "INK"  but the subject is nothing to do with printing, it's entirely about tattoos! It is 175x250mm, portrait format and saddle stitched. It looks and feels great and yet the run was only 500 copies!  The job was printed on an Indigo digital press by Spring Image and the print result is fantastic. It is printed on our new Shiro Echo, Bright White (FSC) 4pp cover on 250gsm and 32pp text on 120gsm.

Although Shiro was not developed originally for digital, it has been "sapphire treated" by the printer. This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface - watch out for the new pre-treated Shiro digital range which is on the way!

Look and enjoy...

It really is a superb piece and goes to show that an Indigo, printing on uncoated materials really is as good as, and sometimes better than printing offset litho! I have a few copies, so if you want one, send me an e-mail and I can oblige
Posted by Justin Hobson 09.08.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J