Tuesday, 6 September 2011

Robert Welch Catalogues

Here's a lovely suite of literature produced for tableware designers and producers Robert Welch Designs.

For those that are unfamiliar with Robert Welch, here's a quick CV. He trained as a silversmith at the Royal College of Art and in 1955 set up his studio in Chipping Campden. The company blossomed and has become a household name for quality cutlery and tableware, all produced with strong design principles. Robert was made and MBE and a Royal Designer for Industry. He passed away in 2000 but since 1993, the company has been run and managed by Robert's son Rupert and daughter Alice.

John Dowling has been designing their catalogues and promotional material for the past seven years which has given the brand a consistency and uniformity across it's promotional activity which many companies struggle to achieve.

Robert Welch normally produce one catalogue but this time they produced three, to emphasise the different areas in which RW products fall – Kitchen, Dining and Living and the production of an all encompassing folder.
The folder is produced using our Plexus 350gsm which is a 100% recycled board in a mid brown shade (reflecting the traditional cotswold colour) – and contrasts with the coated material of the catalogues and high gloss UV varnish of the three front covers. The "generic" folder picks up on the history of Robert Welch and illustrates the working of the studio and showcases the newly refurbished shop in Chipping Campden, designed by architect Lorenzo Apicella at Pentagram.
The three brochures are a variety of paginations in a concertina format, folded 297x155mm, printed on our Millennium Real Silk 200gsm. The cover page on each is varnished with a gloss UV varnish.

Design is by Dowling Duncan. Art direction and design was by John Dowling working closely in association with Alice and Rupert Welch - and as you can see, it is based around the beautifully commissioned and art directed photography combined with the simplicity of the folder. Print is by Gavin Martin.

Posted by Justin Hobson 06.09.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J