Thursday, 1 March 2012

Jobs from the past - Number 29

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by - and in honour of it being St David's day, here's a beautiful bright, daffodil coloured job...

The Green Book - Chiswick Park 
Enjoy Work 2009

Chiswick Park is a business park developed by Stanhope PLC with architects Rogers Stirk Harbour + Partners.
Located on a brownfield industrial site (formerly a bus works), it is largely dependent on public transport. The spectacular green parkland forming the heart of the site is public space, open to all and includes an open-air performance area, a lake and nature reserve.
Now I would suggest that most companies producing a sustainability brochure for a particularly green development such as this would use lots of stunning four colour imagery, such as the picture above. ...but not this developer!
Stanhope comissioned Bath based design agency Northbank to produce the brochure to outline the wide variety of sustainable initiatives currently underway at Chiswick Park [Enjoy-Work] from the on-site wormeries to rainwater collection. They designed a piece of literature where each fact is communicated using a simple witty illustration alongside to-the-point copy. To further re-inforce the message, it is printed in only one colour using vegetable (soya) based ink on our Colorset 100% recycled paper.
The size is 165x230mm, portrait  and is section sewn. It has an 8pp cover and a 64pp text (it's worth pointing out here that the page count and size made this an economical job out of a B1 sheet - 2 sheets of 32pp on B1 made the whole text). The material used is our Colorset 100% Recycled in Solar, 270gsm and 120gsm and printed in just one colour. Print is by Emtone in Bath

Design is by Simon Cryer and Robert Shaw at Northbank. They also designed the website (below) with it but sadly they couldn't use Colorset for that!
It's so refreshing to see a piece of literature like this. Truly creative, hard hitting and thought provoking - I think credit is due both to Northbank for the creative design but to the client for seeing the value in producing a great piece like this and not just another four colour brochure.
Posted by Justin Hobson 01.03.2012

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Thanks for your comment! If I like it, I'll add it on. Cheers J