Monday, 12 March 2012

Wrangler - Heavy Soul

Every season, Blue Bell links up with an American artist. This Spring/Summer, the association is with sculptor and motorcycle collector, Jeff Decker. The landscape of Springville in Utah and his work provide the backdrop for the images in the collection.
The cover is printed in a solid gold metallic and has this most superbly detailed debossing.

The images show everything from the landscape to the casting of his sculptures (above) and of course the denim workwear (all made in the USA). Size is A5 portrait. It's "singer sewn" with an 8pp cover on Omnia 280gsm and 44pp text on Omnia 120gsm. Needless to say, as you can see from the images, they look great on the Omnia, reproducing bright vibrant colour together with the darker monochromatic images as well, keeping all the detail in the dark areas (it's just my opinion- but I would say that!)
The art direction is by Mark and Chris Thomson - yet another superb piece of art direction. Photography is by Boo George. The exceptional printing (debossing and finishing) is by Push.

Posted by Justin Hobson 12.03.2012

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Thanks for your comment! If I like it, I'll add it on. Cheers J