Thursday, 9 August 2012

Coworth Park

Coworth Park is a 5 star country hotel which is part of the luxury British hotel group the Dorchester Collection. London based design consultancy &Smith were commissioned to create a full identity package for the hotel, its restaurants and spa, to include placemats, maps, match-books, quirky in-room collateral and everything else in between ( nearly included the kitchen sink!)

In line with the hotel being as environmentally friendly as possible, they took the decision to print their literature on recycled materials.

The materials used in the main have been our Colorset 100% Recycled, Mango and our Avebury Recycled Wove (50% recycled plus cotton fibres) which has a gorgeous feel.

The following images demonstrate the wide variety of applications- a map for the grounds, a car key receipt, drinks coasters etc!

Map of the Coworth Park grounds

Place reservation cards - spot the different animals!
It would take far too long to list all the items and the different weights. Suffice to say that Colorset Mango comes in 120gsm and 270gsm and Avebury Recycled Wove comes in 105, 135, 170, 250 and 350gsm.

Creative Directors at &Smith are Rachel Smith and Dan Bernstein. Lead designer on the project was Anna Leaver. The complex and detailed print, foiling and finishing and stringing bits of elastic etc. is all expertly done by Kelsi Print.
Posted by Justin Hobson 08.08.2012

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