Coworth Park is a 5 star country hotel which is part of the luxury British hotel group the Dorchester Collection. London based design consultancy &Smith were commissioned to create a full identity package for the hotel, its restaurants and spa, to include placemats, maps, match-books, quirky in-room collateral and everything else in between (...it nearly included the kitchen sink!)
In line with the hotel being as environmentally friendly as possible, they took the decision to print their literature on recycled materials.
The materials used in the main have been our Colorset 100% Recycled, Mango and our Avebury Recycled Wove (50% recycled plus cotton fibres) which has a gorgeous feel.
The following images demonstrate the wide variety of applications- a map for the grounds, a car key receipt, drinks coasters etc!
 |
| Map of the Coworth Park grounds |
There's an interesting facet to this project... Our Colorset Mango (on the left of the pic below) wasn’t quite the right shade (to match another well known paper from Hull!) The project had to be 100% Recycled, which our Colorset is! …so they litho printed an orange solid colour on the Colorset Mango to give the colour you see on the right – and with no white edge!
To achieve this you’d need to speak to your printer and they can organise to get some samples made by their ink supplier. We send sheets of Colorset and the ink company will produce “ink draw downs” which is like a strip of ink on the paper – so they could do a few samples to get you close to your chosen colour. Once the colour is chosen, the recipe is fixed – ie that ink mix on that colour paper will give you your chosen colour. The ink reference is kept on file and will be made to that recipe, every time. It goes without saying that variations can occur on press (only the same as if printing on white paper) but providing there is a sample to match, a good match is perfectly achievable.
 |
| Place reservation cards - spot the different animals! |
It would take far too long to list all the items and the different weights. Suffice to say that Colorset Mango comes in 120gsm and 270gsm and Avebury Recycled Wove comes in 105, 135, 170, 250 and 350gsm.
Creative Directors at &Smith are Rachel Smith and Dan Bernstein. Lead designer on the project was Anna Leaver. The complex and detailed print, foiling and finishing and stringing bits of elastic etc. is all expertly done by Kelsi Print.
http://www.coworthpark.com/
http://www.andsmithdesign.com/
www.kelsiprint.co.uk
Posted by Justin Hobson 08.08.2012
Posts
