Wednesday, 28 November 2012

Alfred Dunhill - AW 2012

On this piece of literature - just the cover makes the difference!
This piece of literature is one that my colleague Gillian Thomas worked on, together with London design studio, Small. This job particularly uses the cover material to increase the quality and feel of the whole project.

It is the first issue of a new publication from luxury brand Alfred Dunhill produced as part lookbook part magazine, titled "To the Ends of the Earth". It features images of David Adjaye, Jamie Hewlett, James Marsh and John Hurt, the photography is by David Sims. The four images feature on four individual covers, the print run being divided between each.
The size of the job is 230x302mm portrait, perfect bound. It has a 4pp cover and 120pp text. Our Omnia 200gsm was chosen for the cover to give it a more tactile engaging feel, whilst reproducing these mono images with great quality. The cover alone gives the publication a luxury feel and keeps it a million miles away from the naff "glossy" magaziney type covers which is often produced for this type of publication.  
The text paper is on a coated recycled (Cyclusprint - which works well and fitted the budget) but the cover has already set the tone and feel.
Design is by Studio Small, creative directors on the project are David Hitner and Guy Marshall. Print production is by Nirvana CPH.

An excellent example of using a material for a part of a project which can just lift the whole look and feel and make a piece of literature really special.
Posted by Justin Hobson 28.11.2012

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Thanks for your comment! If I like it, I'll add it on. Cheers J