Thursday, 1 November 2012

Jobs from the past - Number 37

Followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2007.

Queen Mary’s Gardens in The Regent’s Park 75th Anniversary

Queen Mary's Garden is tucked away in the inner circle at Regent's Park. It can be a little tricky to find this 'secret garden', but it's well worth the search and it is fastidiously maintained. Queen Mary’s Gardens celebrated its 75th anniversary in 2007 and featured over 100 rose beds, each with between 150 to 225 rose bushes of many varieties and colours.

To celebrate its 75th anniversary, London design studio, Chacha was commissioned to design a commemorative brochure.
The brochure size is 210x198mm, landscape format and is absolutely beautiful to look at and hold. Here is the description in the words of Chacha:

Brief: Queen Mary’s Gardens in The Regent’s Park is a very special place, famed worldwide for its rose collections. To celebrate the 75th anniversary of it's inauguration , we were commissioned to create a commemorative brochure.
Solution: Fine bible paper was french folded to exploit its translucent qualities; the result as delicate as rose petals. The booklet was hand stitched with red thread and protected by a screen printed outer slip-case.
Result: Stakeholders and selected recipients were presented with a copy at a special anniversary event, with the cover price on subsequent copies raising funds for further restoration works.
The project is made using 12x 4pp "french folded" sections on our Offenbach Bible 60gsm, which is printed in four colour process on the visible pages and in one colour (magenta) on the "inside" of the french folds. Beatifully stab sewn (Singer sewing) through the book in red thread. The outer folder is printed on Colorset Dark Grey 270gsm
Design is by ChaCha. Creative direction by Charles Chambers. Designer on the project was Ben Davidson. Print production is by Scott Edwards at Glennleigh.
Posted by Justin Hobson 01.11.2012

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