Tuesday, 6 January 2015

Jobs from the past - Number 63

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Metropolitan Hotel Brochure
2007 & 2009
This is definitely one of the most luxurious looking brochures that I have had the pleasure of being involved with over the years - it has an amazingly opulent feel which is almost entirely due to the cover.

The Metropolitan is a boutique hotel on London's Park Lane and is one of the international Como hotel group. The hotel has 144 rooms and suites and an exclusive COMO Shambhala spa and wellness centre.

The brand colour of the Metropolitan is a chocolate brown. Flockage Litho was the material chosen for the cover of the brochure to give the cover an extravagant, velvety feel.
The size of the brochure is 270x210mm, portrait. It has a 24pp text printed on a gloss paper (printer's house stock) but the cover is on Flockage Litho 300gsm. For those not familiar with Flockage, it is a flocked paper and board range with a soft feel that really does feel like velvet. The standard material is white and you can print (offset litho) onto it - either solid colour or CMYK images, no problem. The flock coating is on one side and the reverse has an uncoated finish.
Where the material used for the cover of this brochure differs is that on discussion with the printer, the flocked side was being printed in a single colour, the chocolate brand colour. Thanks to Tony Fenner's discussion with the printer about how the job was being produced, we were able to have a special making of the board produced using a self-coloured flock, it happened that there was a standard fiber colour close to the shade required ( ...this also saved money on overs and make ready sheets!)

On the outside cover, the logo is simply hot foil blocked in matt white foil, which looks beautiful.
Below are images of the text pages with beautiful photography by Martin Morrell.
The reason that the cover board needed to be the litho print quality as opposed to the Flockage Colours (which is not litho printable) is because the inside front and back covers were printed.
Above and below show the solid colour and reversed out type printed on the inside back cover.
The brochure is section sewn and has a spine thickness of 4mm.
Art direction and design is by Rashna Mody-Clark, who is a London based designer who has many years experience in editorial and print design. Print is by Matthews the Printers, based in Chingford. It was first printed in 2007 and re-printed on the same materials in 2009.

Thanks to Linda at the Metropolitan for sending me some file copies.
Posted by Justin Hobson 06.01.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J