Thursday, 8 January 2015

The Story of Fundraising

More Partnership are experts in philanthropic fundraising. They help organisations which are typically charities, universities, museums and schools to be more effective in raising money. As the title of this book reveals, it is about stories, which as they say in the introduction, lie at the heart of persuasive fundraising.
The size of the book is 150mm square, which is a friendly and manageable size. The cover only contains a modest 24pp text (saddle stitched) but to make this more a more substantial piece of literature, it has our Kemikal Cotton White 1500microns mounted to the front and back cover. The spine has been left exposed by 15mm on the front and back cover as can be seen in the picture below.
The cover is on Colorset, 270gsm (100% Recycled) and the 24pp text is printed four colour offset litho and printed on our StarFine Natural White 150gsm.The text paper was chosen because it is a neutral white, uncoated paper, which works in harmony with the cover materials and the beautiful illustrations by Jenny Bowers (Peep Show Collective) which run throughout the book.
There are four different Colorset colours used - just by simply changing the colour of the board used, it suddenly makes a series!
The outside covers are simply silkscreened in one colour black. It works just beautifully on the Kemikal Cotton White which is 1.5mm thick!
The below picture shows the foredge and the overall thickness which is 6mm.
Design is by NB:Studio, where the Creative Directors are Nick Finney and Alan Dye. Designer on the project is Kirsty Whittaker.
It has been beautifully printed, silkscreened and finished by Absolute Ink who are based in East London. The cover was silkscreened by Bob Eight Pop, who are part of the Absolute Group.
Posted by Justin Hobson 08.01.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J