Friday, 13 March 2015

Discover better - Green Park

...just the cover makes the difference!

Here's a project that is exceptional, because of the way the cover is used to add to the quality and feel of the whole project.

Green Park is a business park located close to Reading.  Managed by Oxford properties, Green Park extends across 195 acres of landscaped parkland encouraging biodiversity. More than 50 bird species have been ‘twitched’ there, while Longwater Lake, a 1,200 freshwater lake bisecting the site is home to an abundance of fish and invertebrates. All Green Park buildings have solid ‘green’ credentials and there is a 120 metre wind turbine designed by Foster + Partners generating 2.3 megawatts of power annually.
This publication is to promote the development for Oxford properties and has a deliberately 'notebookey' look and feel. The size is 252x190mm, portrait and is perfect bound with an 8mm spine.  The cover is printed on Colorset Lime 270gsm ( ...which is 100% recycled - in line with the development's eco credentials) and is hot foil blocked in matt white foil.
The cover has a tactile, engaging, notebook feel, it features two bound ribbon bookmarks, rounded corners and a pocket on the inside back cover.
The below image shows the capacity pocket on the inside back cover, complete with 'thumbcut' - beautiful detailing.
This image shows the way that the pocket is also round cornered. Excellent.
The 80pp text is digitally printed on an uncoated sheet, as the budget dictated, although there was a subsequent run which was litho printed and section sewn. The cover gives it a quality feel and keeps it miles away from the naff "glossy" brochures which are often produced for property companies - the cover sets the tone and feel for the whole publication
Another lovely detail is the grey elasticated band which goes round the whole book, attached on the back cover and looks great.
Below image shows the detail of the rivet and where the elasticated loop attached on the outside back cover, which is also hot foil blocked.
Design is by Purpose and the design director on the project is Lee Manning. Production was managed by Jim Campbell.

Print is by Boss based in West London - incidentally they are one of the few printers who have hot foil blocking 'in house'.
Posted by Justin Hobson 13.03.2015

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J