Tuesday, 8 December 2015

Caramel Baby & Child Christmas

This is the look-book for last the last Christmas collection for Caramel Baby & Child . The format is a very simple 4pp broadsheet, opening to a large size. The open size is 420x556mm, folded to 420x278mm, which is then 'endorsement' folded to 210x278mm.

like so....
Click on images to enlarge
folding out to...
The wonderful little Christmas illustrations (left) just work perfectly with the images.

Like many of the projects I feature, it is virtually impossible to do justice to the finished piece on this blog. Redeem 100% recycled is at best, off white and 100% recycled and 80gsm, so the feel that the paper exudes is one of simplicity and a 'newsy freshness'. The reproduction on this paper is superb, with even the intricate detail in the silhouettes and distinctive colours looking brilliant.
It is printed on Redeem 100% Recycled 80gsm, offset litho in four colour process (CMYK) plus a fluorescent orange on one side only. Print is by Blackwing Press.
Art direction and design is by the in house studio at Caramel Baby & Child. Designer on the project is Kelsey Hutchinson.

Posted by Justin Hobson 08.12.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J