Showing posts with label Rupert Smith. Show all posts
Showing posts with label Rupert Smith. Show all posts

Friday 28 July 2023

McQ Women


McQ, is the contemporary brand from Alexander McQueen which takes inspiration from street culture "evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful"

Creative Director of Alexander McQueen and McQ is Sarah Burton. This is the season's lookbook for women.
The size of the publication is 450x320mm, portrait and is a 12pp self cover. It is printed on our lightweight Offenbach Bible 60gsm and is a beautifully designed piece of literature.
The lookbook is printed in four colour offset litho and is a superb example of printing on Offenbach Bible - superb solid coverage and deep monochrome images reproduced in CMYK.
Click on images to enlarge
Due to the lightweight nature of the paper it just flops beautifully, with a bewitching feel.
Design and art direction is by Rupert Smith who is a freelance art director based in London. This is an elegant and splendidly produced publication. To get these dark images to look this good on an uncoated paper is a real achievement. Print is by Rob Squires at Pureprint.
Posted by Justin Hobson 28.07.2023

Friday 1 June 2018

Jobs from the past - Number 104

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2015.

McQ AW 2015
McQ, is the contemporary brand from Alexander McQueen which takes inspiration from street culture "evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful"
 
Creative Director of Alexander McQueen and McQ is Sarah Burton and these fold out broadsheets were used as inserts for both the Men and Women's ranges.
 The finished size of the inserts are 210x280mm, folding out to 420x280mm, as below...
 …and then out to the full size of 420x560mm. Below is the Womenswear collection.
The broadsheets are printed on StarFine White 100gsm. Starfine is a quality, uncoated paper and as the images show, image reproduction is excellent. The detail of the clothing, fleshtones and on the detail images, even the fabrics is excellent - great detail for an uncoated paper, colours are bright and vivid and the solid black is superb. Menswear is below....
Produced on 100gsm, with the folds it has enough solidity to hold together well but also opens nice and flat and flows in the hand.
Design and art direction is by Rupert Smith who is a freelance art director based in London. This is an elegant and splendidly produced publication. To get these dark images to look this good on an uncoated paper is a real achievement. Print is by Rob Squires at Pureprint.

http://www.alexandermcqueen.com/gb/mcq
www.pureprint.com
Posted by Justin Hobson 01.06.2018

Tuesday 23 February 2016

McQ Women


McQ, is the contemporary brand from Alexander McQueen which takes inspiration from street culture "evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful"

Creative Director of Alexander McQueen and McQ is Sarah Burton. This is the season's lookbook for women.
The size of the publication is 450x320mm, portrait and is a 12pp self cover. It is printed on our lightweight Offenbach Bible 60gsm and is a beautifully designed piece of literature.
The lookbook is printed in four colour offset litho and is a superb example of printing on Offenbach Bible - superb solid coverage and deep monochrome images reproduced in CMYK.
Click on images to enlarge
Due to the lightweight nature of the paper it just flops beautifully, with a bewitching feel.
Design and art direction is by Rupert Smith who is a freelance art director based in London. This is an elegant and splendidly produced publication. To get these dark images to look this good on an uncoated paper is a real achievement. Print is by Rob Squires at Pureprint.
www.pureprint.com
Posted by Justin Hobson 23.02.2016

Wednesday 20 January 2016

McQ Men

McQ, is the contemporary brand from Alexander McQueen which takes inspiration from street culture "evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful"

Creative Director of Alexander McQueen and McQ is Sarah Burton. This is the season's lookbook for men.

The size of the publication is 450x320mm, portrait and is a 12pp self cover. It is printed on our lightweight Offenbach Bible 60gsm and is a beautifully designed publication.
The lookbook is printed in four colour offset litho and is a superb example of printing on Offenbach Bible - superb solid coverage and deep monochrome images reproduced in CMYK. 
Click on images to enlarge
Due to the lightweight nature of the paper it just flops beautifully, with a bewitching feel.
Design and art direction is by Rupert Smith who is a freelance art director based in London. This is an elegant and splendidly produced publication. To get these dark images to look this good on an uncoated paper is a real achievement. Print is by Rob Squires at Pureprint.

www.pureprint.com
Posted by Justin Hobson 20.01.2016