Friday, 12 February 2016

Rapha GT Shoes

Rapha was launched in 2004 with one mission: to create the finest cycling clothing and accessories in the world. Designed without compromise for the most discerning riders, Rapha products use the finest fabrics and components to create apparel and accessories that offer road riders unrivalled levels of performance, comfort and style. If you are familiar with Rapha you'll know that they stand for quality and as you might expect their literature is produced in an exemplary way.

This small publication is the care guide for the Rapha GT shoes, produced in partnership with Giro in California.
The book is A6 (148x105mm) portrait and is perfect bound with the spine measuring about 3mm. Cover is hot foil blocked in two colours.
The 40pp text is printed on our StarFine White 130gsm. As you can see from the above image, there are 6pp printed in their "Rapha Pink" a solid vibrant pink, which neatly divides the book, separating the English (in the front half) from the other three languages.
Click on images to enlarge
Printing is two colours offset litho. Design and typography is just beautiful. So simple, clear, clean and timeless quality. It reflects the ideals of the brand perfectly. German language section below
Design is by the Rapha in house design team. Print and finishing is by Gavin Martin Colournet..
Posted by Justin Hobson 12.02.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J